Playvolution is an EdTech company operating in the early education space. The company's focus is on creating a 'phygital' product experience: a combination of physical and digital content. This type of product combination caters to the needs of children in the age group 2-6 years. Children in this age range do not only have the innate ability to learn effortlessly but also the need to develop hands-on skills.
Playvolution owns the IP to a children's program named Ben & Bella. These two lovable cartoon characters initially teach the English language, and soon other topics, to their young audience through an Augmented Reality app. This tech-approach helps children see and hear a word simultaneously, making them easily and naturally recognize the meaning of the words.
In the years before they start school, children all over the world use these two senses to discover their environment and native language. Because of children's natural curiosity, immersion in - seeing, hearing, and understanding - is the basis for all learning. Repetition of stories, videos, songs, and games, aids children in comprehending new things.
Whilst the subscription-based mobile learning market is globally thriving in many segments and reviving old-fashioned business models, this market is yet untapped in the early education sphere even though mobile users have become younger and younger, and technology is already a part of every-day life of children.
Playvolution is entering this extensive global market with an age appropriate tech-approach to improve early education.